Real cities, real guys, real products.


With an enviable outdoor lifestyle and a sun that never seems to set surely it's easy for our 'Brozilian' counterparts to look the business? The Grooming Guide was curious so we took photographer Pedro Loreto to the world-famous Ipanema beach in Rio de Janeiro to investigate. Here are the guys we met and the products they love! Photographs By Pedro Loreto.

  • Emiliano 20 Hairdresser

    Kiehl’s Facial Fuel

  • Robson 25 Student

    Clavin Klein Eternity

  • George 28 Journalist

    ClarinsMen Super Moisture Gel

  • Alex 26 Personal Trainer

    Palmers Cocoa Butter

  • Felipe 21 Student

    Paco Rabanne One Million

  • Hagall 23 Advertising Executive

    Nivea Aftershave

  • Phillip 30 Writer

    Lab Series Face Scrub

  • Victor Hugo 24 Hairdresser


  • Rodrigo 26 Builder

    Natura Shampoo

  • Robson 26 Student

    Calvin Klein Eternity

  • Mateus 20 Student

    Armani Code

  • Conrado 25 Businessman

    Dove Body Wash

  • Gabriel 28 Architect

    Nivea Sunblock

  • Murizo 17 Student

    Usher Aftershave

  • Otto 26 Actor

    Dermalogica Daily Defense Block SPF 15

  • Bernardo 21 Student

    CK1 by Calvin Klein