spotted

Real cities, real guys, real products.

LONDON

When it comes to men's grooming, what is the 'London look'? In an attempt to find out The Grooming Guide sent photographer James K Ferguson with two Grooming Girls as bait into the depths of Shepherds Bush. Here are our guys and the products they simply can't live without. Photographs by James K Ferguson

Kieran 25 Art Lecturer

Johnson and Johnson Baby Lotion

Kieran 25 Art Lecturer
Sam 24 Visual Merchandiser

Chanel Eye Cream

Sam 24 Visual Merchandiser
Paul 26 Stage Combat Artist

GHD Hair Straighteners

Paul 26 Stage Combat Artist
Jack 20 Unemployed

Brut Deodorant

Jack 20 Unemployed
Fred 27 Business Owner

Ponds Cold Cream Moisturiser

Fred 27 Business Owner
Sagar 27 BBC Researcher

Radox Showergel

Sagar 27 BBC Researcher
Nkemi 20 Sales Assistant

Gillette Fusion Razor

Nkemi 20 Sales Assistant
Spartacus 35 Hairdresser

Muk Hair Wax

Spartacus 35 Hairdresser
Ally 21 Postman

Lynx Deodorant

Ally 21 Postman
Rick 26 Student

Garnier Fructus Shampoo

Rick 26 Student
James 20 Student

Givenchy Gentleman EDT

James 20 Student
Greg Management Recruitment Director

Crabtree and evelyn Shaving Soap

Greg Management Recruitment Director
Tobias 38 Web Producer

Tommy Hilfiger EDT

Tobias 38 Web Producer
Brett 23 Retail Assistant

Clinique Shaving Gel

Brett 23 Retail Assistant
Leon 22 Retail Assistant

Elemis Tea Tree SOS Cream

Leon 22 Retail Assistant
Barry 28 Retail Manager

Dermalogica Ultra Cleansing Facial Moisturiser

Barry 28 Retail Manager

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