spotted
Real cities, real guys, real products.
LONDON
When it comes to men's grooming, what is the 'London look'? In an attempt to find out The Grooming Guide sent photographer James K Ferguson with two Grooming Girls as bait into the depths of Shepherds Bush. Here are our guys and the products they simply can't live without. Photographs by James K Ferguson
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Kieran 25 Art Lecturer
Johnson and Johnson Baby Lotion
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Sam 24 Visual Merchandiser
Chanel Eye Cream
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Paul 26 Stage Combat Artist
GHD Hair Straighteners
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Jack 20 Unemployed
Brut Deodorant
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Fred 27 Business Owner
Ponds Cold Cream Moisturiser
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Sagar 27 BBC Researcher
Radox Showergel
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Nkemi 20 Sales Assistant
Gillette Fusion Razor
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Spartacus 35 Hairdresser
Muk Hair Wax
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Ally 21 Postman
Lynx Deodorant
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Rick 26 Student
Garnier Fructus Shampoo
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James 20 Student
Givenchy Gentleman EDT
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Greg Management Recruitment Director
Crabtree and evelyn Shaving Soap
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Tobias 38 Web Producer
Tommy Hilfiger EDT
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Brett 23 Retail Assistant
Clinique Shaving Gel
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Leon 22 Retail Assistant
Elemis Tea Tree SOS Cream
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Barry 28 Retail Manager
Dermalogica Ultra Cleansing Facial Moisturiser
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