Real cities, real guys, real products.


When it comes to men's grooming, what is the 'London look'? In an attempt to find out The Grooming Guide sent photographer James K Ferguson with two Grooming Girls as bait into the depths of Shepherds Bush. Here are our guys and the products they simply can't live without. Photographs by James K Ferguson

  • Kieran 25 Art Lecturer

    Johnson and Johnson Baby Lotion

  • Sam 24 Visual Merchandiser

    Chanel Eye Cream

  • Paul 26 Stage Combat Artist

    GHD Hair Straighteners

  • Jack 20 Unemployed

    Brut Deodorant

  • Fred 27 Business Owner

    Ponds Cold Cream Moisturiser

  • Sagar 27 BBC Researcher

    Radox Showergel

  • Nkemi 20 Sales Assistant

    Gillette Fusion Razor

  • Spartacus 35 Hairdresser

    Muk Hair Wax

  • Ally 21 Postman

    Lynx Deodorant

  • Rick 26 Student

    Garnier Fructus Shampoo

  • James 20 Student

    Givenchy Gentleman EDT

  • Greg Management Recruitment Director

    Crabtree and evelyn Shaving Soap

  • Tobias 38 Web Producer

    Tommy Hilfiger EDT

  • Brett 23 Retail Assistant

    Clinique Shaving Gel

  • Leon 22 Retail Assistant

    Elemis Tea Tree SOS Cream

  • Barry 28 Retail Manager

    Dermalogica Ultra Cleansing Facial Moisturiser