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With an enviable outdoor lifestyle and a sun that never seems to set surely it’s easy for our ‘Brozilian’ counterparts to look the business? The Grooming Guide was curious so we took photographer Pedro Loreto to the world-famous Ipanema beach … Continue


With year round sunshine and an outdoor lifestyle surely it’s easy for Australian guys have the look of rude health? The Grooming Guide took photographer Jordan Graham to scope out the world-famous Bondi Beach in Sydney to investigate. When it … Continue


When it comes to men’s grooming, what is the ‘London look’? In an attempt to find out The Grooming Guide sent photographer James K Ferguson with two Grooming Girls as bait into the depths of Shepherds Bush. Here are our … Continue

Rupert Baird-Murray

Rupert Baird- Murray Rupert ┬áis a 39 year old London based entrepreneur. My all time classic grooming product is Clarins Eau Dynamisante. It smells really fresh and it moisturises the skin as it contains plant extracts. Recently I discovered Shiseido … Continue


Photographs by Rafael Sartori Parise


Photographs by Jean-Hugues Dubo

Jake Barrett

Jake Barrett. Jake is a 32 year old designer based in London. Short or slightly longer my hair always looks groomed with Bumble & Bumble Sumo wax. I’ve been using it for years and really like what it does for … Continue


Photographs by Jean-Hugues Dubo

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