London Fire Brigade

“Grooming is about fighting against dirt and scruffiness.”

Here at The Grooming Guide our focus is real guys and the products that work best for them. We are particularly keen to know how products will perform under pressure so who could be better for our next challenge than the brave guys from The Fire Brigade? The London Fire Brigade is the third largest fire service in the world with 5,800 firefighters and officers covering 1587 square kilometers of Greater London protecting people 24 hours a day. It can be hard and dirty work!

So how do firefighters kept clean and fresh especially during exposure to excessive heat and smoke? And are they using the most effective products? In order to find out we gave Matt, Tim, Stewart, Alec, Phil and Joe a wide range of deodorants and body washes, and they offered to put them through their paces. Here is what the guys think, and in their own words! While they are not officially endorsing these products, we do appreciate them helping us out.


Clarins Deodorant

“I felt as though it protected me, and made me feel good.” Matt
“It worked better than a spray on deodorant.” Joe


Korres Rum and Juniper Shower Gel

“Unique smell…I liked it because it is different.” Stewart
“Lathered well, made me feel ready to start the day.” Alec


-Molton Brown Body Wash
“It made me feel fresh and clean, and ready to go.” Joe
“I would definitely buy this again, I really liked it.“ Phil

-L’Oreal Men Expert Deodorant
“Had a pleasant smell, powerful spray and kept me deodorised all day.” Alec

1. Korres Rum and Juniper Showergel 250ml £7.50 House of Fraser

2. ClarinsMen Antiperspirant Deo Stick 75g £13.50 Debenhams

3. Molton Brown Silver Birch Body Wash 300ml £17.50 John Lewis and moltonbrown.co.uk

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