L’Oreal Vita Lift Range

‘What’s not to love?’

Here at Grooming Towers, we receive a wealth of products through our doors, all vying for their place in the grooming market. Some however, stand out from the crowd and take their place as our firm favourites to be included in daily grooming routines.

One such range is the new L’Oreal Men’s Expert Vita Lift Collection which sits above the rest not only through its eye-catching red packaging, but through its prestigious brand reputation, style and ultimately the result which these fantastic products deliver.

So, what is included in this range we hear you asking? And can we find out more about these daily face-saving products? The Men’s Expert Vita Lift range has recently announced Nikolaj Coster-Waldau, best known as Jamie Lannister, as the face of this brand (Take a look at our icons interview with him!) and the products which help him maintain his dapper and dashing appearance include the anti-aging revitalising gel, daily moisturiser and eye cream.

The anti-aging revitalising gel is designed to help combat the first signs of ageing. Containing extracts of French vine and peppermint this product utilises the properties of these antioxidants to reinforce skin’s defence agains daily hardships. The formula is lightweight and fast absorbing, meaning that it can be used on the most sensitive of skin.

The daily moisturiser in this range boats to fight an impressive five signs of ageing as it causes wrinkles to look smoother, combats anti-dullnes, hydrates skin, leaves skin feeling more comfortable and improves firmness. What’s not to love?

The third product which we love in this range is the vita lift anit-ageng eye cream. Like the gel and moisturiser, the eye cream contains extracts of French Vine to revitalise the skin and reduce the appearance of wrinkles and imperfections such as dark circles under the eye.

We love this vita lift range from L’Oreal Men’s Expert as each of the products is strong enough to be used as a stand alone weapon to target signs of ageing, yet when they are used in combination they become the ultimate regime to care for your face. If its good enough for Jamie Lannister, its good enough for us!

By Hannah Deuce

Verdict: ‘Skin care that could conquer Westeros’
Price: Anti-aging gel £14.99 ; Daily Moisturiser £12.99 ; Eye cream £11.99
Availability: http://www.loreal-paris.co.uk/products/men

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