Issey Miyake – L’Eau Majeure D’Issey

‘The new fresh!’

There’s something quite elemental about the latest offering from Issey Miyake. Sure, it may be a big ask to capture the essence of a stormy sea, distil it with a raw masculinity, then bottle it. But that’s exactly what Issey Miyake have done with the launch of L’Eau Majeure D’Issey. No surprise then that as its name suggests, it is pretty major!

The silvery flacon resembles a pebble you might skim on the water. The juice within is fresh, potent and fierce and evokes an untempered masculinity. Bergamot and Grapefruit provide the expected element of bright sharpness, but they are furthered tempered by the addition of Cashmeran and Ambery Woods, which means that the resulting fragrance is smooth, sleek and wonderfully unique. Our testers loved how L’Eau Majeure has staying power… and I mean real staying power.

Stylish packaging? Check. Unique smell? Check. Powerful fragrance? Check. So if you are in search of a fragrance that you can spritz at the start of the day and still have you smelling fresh by closing time then L’Eau Majeure is the fragrance for you. Thanks a lot Issey Miyake, for yet another great scent to add to our repertoire.

James Linton

Verdict: ‘raw and masculine fragrance with real staying power!’
Price: 50 ml for £43 100ml for 100ml
Availability: Nationwide

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