‘The detail that makes the difference!’

JOOP! launches its brand new masculine fragrance of 2017! The brand has been setting the standards for men’s fragrances for as long as I can remember. In fact it was the Valentines gift of choice for all my soon forgotten teenager beaus. And looking at the packaging today, it’s perfect for a gift. JOOP! WOW! seems to have grown as we have grown; the scent not only transcends nostalgia but promises to be the scent of the future.

JOOP! WOW! is a fresh, calming fragrance that promises to surprise and sharpen the senses. The air of the scent would be best suited to those who are looking for a long lasting smell with a light bounce. Bergamot, Cardamom and Violet-leaf come together to create a sensitive, spicy scent that thrills. The scent beguiles with a blend of rich absolutes: resistless Fir Balsam, shadowed by masculine Tonka Bean and Vanilla Surabsolute. The infusion of both ingredients Vetiver and Cashmeran creates an unforgettable trail that is full of masculinity, and intensity.

Some might say that JOOP! WOW! is a brave olfactory option for the brave, not the timid. But I’d say that this scent stays true to the wearer by understanding him. As staggering as this scent may be the wearer isn’t masked by it, he becomes it. It’s as if the man is almost ready, all he needs is the finishing touch; JOOP WOW! The detail that will make the difference.

Libby Smith

Verdict: ‘JOOP is still here, and it’s here to conquer’
Price: £39.00 – £52.00
Available: Now from Joop stores, selected department stores and online.

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