‘A fearless fragrance!’
Forget fast fashion, we have officially entered the world of fast fragrance! What’s more with multiple brands launching one trend driven fragrance every few months, it’s easy to feel set adrift on a sea of similar scents. Not so with the venerable house of Creed. After the launch of Aventus in 2010 it’s taken them seven long years to follow up on the launch of that cult fragrance.
Let’s just say, it’s been worth the wait! Only a real heritage brand like Creed could distill 257 years of experience into the creation of a modern and fragrant disruptor. Cue Viking, and the first clue has to be the packaging, in pillar box red and featuring a long boat, it’s both a departure for the brand and a nod to the powerful juice within.
Inspired by the majestic longboats that Vikings sailed to discover new lands, Viking is itself a real departure. Managing to be fresh and seductive in equal parts, this woody citrus fragrance includes Bergamot, Peppercorn, Indian sandalwood and Haitian Vetiver. Viking is not a fashionable choice..but a stylish one, and the difference is crucial. So if like us you are prepared to be bold, fearless and determined in your choice of scent, then be welcome. Viking is a fragrant departure that is set to stir the waters, and make the soul sing!
James Linton/Nick Cox
Verdict: ‘a fragrant departure’
Price: £185 for 50ml