Wretch 32

‘I’ve never felt that my appearance should be the main thing for which I’m recognised.’

Wretch 32, born Jermaine Sinclair, burst onto the music scene in 2007 with his collection of mix tapes which consequently caught the attention of BBC Radio 1. Known for being one of the pioneers that brought grime music to the mainstream, Wretch has gone on to win four Urban Music Awards and this year, picked up a BET award for Best International Act in 2012.

Not one to miss an opportunity, Wretch was an instrumental part in the lead up to the London 2012 Olympics penning a song for Adidas which was used in their ad campaign. Here at The Grooming Guide we know Wretch for his sharp style and we are happy he dropped by to share his tips on health, grooming and why it’s never a good idea to go to Tescos in your pyjamas.

So when it comes to grooming what does it for you?
I like simple and natural products but above all I make sure I steam-wash my face in the shower. For my skin I use Palmers Cocoa Butter and when I freshening up I reach for Calvin Klein Shower Gel.

How do you like to smell?
Well, right now I’m wearing Tom Ford. I wear fragrances from Jean-Paul Gautier and Ralph Lauren too but it really depends what I’m wearing and also how I’m feeling. When I’m wearing red I reach for something sporty from Ralph Lauren, and if Im looking particularly suave Tom Ford does the job.

Has the way you look changed now you are in the public eye?
Well….only in the sense that I wouldn’t just run to Tesco in my pyjamas! It has made me more conscious of my appearance.

You recently wrote a track and fronted a campaign supporting the 2012 Olympics. Do you play any sport yourself?
Yeah, I play football quite a bit! I play for a local team in Tottenham and we try and play every Wednesday but saying that I haven’t played for the past three weeks!

How important do you think it is for a man to keep himself well groomed and why
Sure it’s important but I’ve have never felt that my appearance should be the sole thing for which I’m recognised. Generally I do think that certain pressures are making men more aware of their appearance and their grooming habits.

Being a musician must mean a lot of late nights spent in the studio. What products keep you looking and staying fresh?
I have known people to use eye-drops a lot after late nights but I tend to stay away from them. If it’s been a very long night then I’ll just whack a pair of shades!

Where do you get your hair done and what style do you prefer?
I get my hair done by One Level Barbers by the same guy every time, roughly every three days. He could probably do it with his eyes closed!

Who would you say are your musical influences and how do they inspire you?
I have quite a few! Michael Jackson, Bob Marley, Coldplay, Jay-Z, Kanye. I think each in their own right push the boundaries of their expectations for their genre.

Have you suffered any grooming-related disasters in the past?
Funny you should say that because I ripped my trousers the other night while attending a fundraising event hosted by Elton John. I jumped on stage and didn’t even realise until I came off!


1. Wretch 32

2. Palmers Cocoa Butter £3.77 for 250ml from Lloydspharmacy.com

3. Wretch 32

4. Calvin Klein CK One Body Wash £12.75 for 250ml from fragrancedirect.co.uk

5. Tom Ford

6. Tom Ford for Men EDT £60 for 100ml from Selfridges

7. Bob Marley

8. Ralph Lauren Big Pony Collection 2 £32.30 for 75ml from Debenhams.com

9. Jay - Z

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