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Oliver Proudlock

‘I’m an artist and I like to experiment!’

Far more than just a pretty face on E4’s flagship reality show Made in Chelsea, Oliver Proudlock, or simply ‘Proudlock’, has also managed to carve himself an impressive career as an artist and clothing designer. Since graduating with a degree in Fine Art from Newcastle University he has successfully managed to balance both his TV and art endeavours. Thanks to the launch of his own contemporary clothing brand Serge DeNimes. Oliver is a busy man so we are happy that he dropped by at The Grooming Guide to share his tips on looking great and feeling good. Do you want to get the Chelsea look?
Thanks Ollie!

Made in Chelsea has made you instantly recognisable on the social scene, how do you manage to look fresh and current?
Hahaha, well I don’t try so I am flattered that you think that. But I am very interested in fashion and try to look current through my clothes, whilst also putting a unique twist on things. I think it’s important for me to understand current trends as it helps me to be creative for my brand Serge DeNimes and allows me to make it different.

Do you have a grooming regime?
I don’t really have steps as much, but I make sure I wash my face and moisturise. The long days I have filming and also working on my brand can be stressful, so I don’t like to spend too much time grooming, I’m more a get up and go person, but I do style my hair to avoid bed head.

What are your favourite aftershaves, on you and on others?
My favourite for me is Chanel Homme Sport, and Gucci by Gucci. On women my favourite is Narciso Rodriguez and Chanel Number 5.

What do you believe to be the ‘Chelsea look’ for this winter?
In terms of the show, I wouldn’t really say that there is a ‘typical’ Chelsea style as all cast members have very looks. I try to be more creative with my personal style, but that is because I’m an artist and I like to experiment.

Stuck on a desert island, what three grooming products would you choose to have with you?
Nivea Sun Cream, Tooth Brush and Toothpaste.

Do you have any grooming tips that you can share with us?
I always use ‘Simple’ Light moisturiser on my face, and Palmers Cocoa Butter on my Body.

What are your views on men wearing make-up?
I personally would never wear make–up as it’s not really my style.

Have you suffered any grooming-related disasters in the past?
None that come to mind.

R. Taverner

1. Oliver Proudlock

2. Chanel Homme Sport £63 for 100ml from Boots.com

3. Serge DeNimes T-Shirt

4. Gucci by Gucci Pour Homme £34.48 for 90ml from FragranceShop.com

5. Narciso Rodriguez For Her £50.85 for 50ml from Debenhams

6. Chanel No.5 Eau de Parfum £65 for 50ml from Selfridges

7. Nivea Moisturising Sun Lotion £6.02 for 200ml from Amazon.co.uk

8. Simple Hydrating Light Moisturiser £4.99 for 125ml from eChemist.co.uk

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