‘I shower with my toothbrush….who says men can’t multi task?!’
When you’re groomed and gorgeous it can be hard to stay grounded, but not so for Oliver Cheshire! At the tender age of sixteen, and with cheekbones that could slice butter he was chosen as the face of Calvin Klein. A winning combination of good looks and level headedness have seen him progress to starring in campaigns for Dolce & Gabbana, Missoni, Abercrombie & Fitch, Vivienne Westwood, The Gap and many more!
Mr Cheshires influence is now starting to spread from the runway to the blogosphere and beyond. He has a blog ‘I Wear The Trousers’ and also has his eyes firmly set on the acting game and when he’s not honing his craft Oliver spends his down time with his girlfriend Pixie Lott. Thanks Oliver we’re glad you stopped by in a busy Mens Fashion Week to talk products, perfume and giving good face!
How would you describe your style?
My style is quite minimal. I reckon over grooming isn’t cool and it’s easily done! Men never used to put any emphasis on grooming and now it’s ok to take care of yourself, which is great – but there’s a fine line that I try not to cross.
Do you have any favorite current grooming trends?
The quiff’s quite big at the moment, but I think long hair is going to come back fairly soon – lots of new bands are sporting long hair and they often have the ability to influence the everyday look.
What are you most enjoying about Men’s Fashion Week?
The general buzz in London is exciting, lots of anticipation around what’s happening and who’s showing. I’m looking forward to the Hackett show as they have such a good reputation for the show being very grand and their clothes are very wearable. It’s great seeing friends from all over the world that I haven’t’ seen for years and I’m really looking forward to working with Dolce & Gabbana. It’s the only show I’m walking in and it’s an honour to do that as they come to London for the first time.
So has modeling changed your daily grooming routine?
When I started modeling male grooming literally meant a good hair cut! Now there’s much more choice of products and there’s no stigma around basic grooming. Less is definitely more though so I use Dermol 500 to wash my face, it’s a light product which is good for my sensitive skin. I also rate Olay moisturizer and later in the week I’m excited about seeing the new Tom Ford male grooming range.
You were discovered when you were only sixteen and quickly became one of the most sought after models, was that tricky?
It happened so quickly that I never really had a chance to think about it. Sure the travelling and long hours took a bit of adjustment, but honestly I’ve loved every second and I still consider myself very lucky.
As a model its useful to have good skin. What products work for you?
Sudocrem is an old school basic and I sometimes use a L’Oreal Eye Roller but essentially I keep it simple with Dermol 500 and a disposable razor.
How long does it take you to get ready for a big event?
About 30 minutes, if I know what I’m wearing and that includes shower and hair – I’m quite quick!
After a late night out what are your quick fix tricks for looking fresh the day after?
I have a cold shower, drink lots of water, moisturise, then I have an English breakfast and get back out there!
You started your own fashion blog last November, what inspires the ‘I Wear The Trousers’ Blog?
I’m on shoots all the time picking up ideas before anyone else really sees them – it’s a perk of the job and you get to work with very talented stylists and photographers who inspire me and influence what’s coming next. Travelling also inspires me.
Which guys do you think look good at the moment and why?
David Gandy looks great – he’s got a great ‘English gentleman’ style which is very now and Justin O’Shea has a really interesting mix of tailoring with a rock and roll vibe, which I love.
Have you had any grooming disasters?
When you’re on jobs you go from shoot to shoot – which means one hairdresser might cut a bit off the back of your hair, then another will trim the sides so I’ve had a few wonky haircuts over the years. The worst was a shoot where I had to add extensions, when they came out I had a bald patch!
Which products do you use to style your hair?
I use Toni & Guy Sculpting Powder – it gives instant volume and it has a matte finish.
What are your favourite fragrances?
I’m a big fan of Terre D’Hermes and there’s a new fragrance from Dyptique which has a woodsy tone which smells individual.
Bath or Shower and with what?
Shower all the way – with my toothbrush – who says men can’t multi task?
It seems like Summer’s finally here, how do you protect your skin from the sun?
Use a high factor. I use a 50 on my face. I’m not a fan of sun oil either so I use Nivea Invisible Protection.
1. Oliver Cheshire
2. Terre d'Hermès £39.50 for 50ml EDT at Harrods
3. Olay Refreshing Energy Balancing Gel Moisturizer about £13 for 50g Nationwide
4. David Beckham
5. Sudocrem Antiseptic Healing Cream £6.25 for 400g at Boots
6. Justin O'Shea
7. Dermol 500 Lotion £8.99 for 500ml AT Lloyds Pharmacy
8. L'Oreal Men Expert Boost Turbo Eye Roll On 10ml £7.25 for 10ml at Superdrug
9. David Gandy
10. Toni&Guy Casual Sculpting Powder £7.19 For 0.035 Oz At Boots