‘Look Reem, Smell Reem, Be Reem!’
Joey Essex (21) is now the ‘reem’ of the crop and the breakout star of TOWIE. This friend of The Grooming Guide always invests the time to look great but what we really appreciate is that a perfectly plucked brow and a permanent tan never compromise his masculinity! Now largely thanks to his perfect olive skin, piercing blue eyes and bouncy mane of coiffed hair, this former costermonger from Billingsgate fish market has become the poster boy for a new generation of hypergroomed young guys and Joey we salute you!
What does looking good and feeling great mean to you?
It’s a great way to start the day and feel good.
Who are your style icons?
Are men now spending longer looking in the mirror?
Yes, loads of Joey wannabes out there.
Since ‘The Only Way is Essex’ have you become more aware of your appearance?
I’m more aware of fashion I suppose .. my general appearance is the same.
Have you ever had a grooming disaster?
No, I’m 100% totally Reem!
What guys in the public eye do you think look well groomed and why?
Zac Efron is always well turned out .. hashtag Turnout
How do you keep yourself looking ‘reem’?
I drink lots of water and pluck my eyebrows twice a week.
You look your best when?
When I’m going out and looking casual.
Is there one product you can’t live without?
The new JOEY ESSEX haircare range, It’s out soon and i’ve already got some samples!
The Essex look is certainly trending. What are your top three tips or products for getting the Essex look?
A great tan, Clarins moisturiser and L’Oreal hairspray…. because I’m worth it.
What do you like the lady in your life to smell like?
You’re known for your healthy looking skin. What products do you use in the summer and winter to keep yourself looking good?
BullDog or Clarins moisturiser
Do you have a favourite fragrance?
What products do you use to keep your hair looking so shiny?
The JOEY ESSEX Haircare range out soon at all good retailers
What’s the last thing you do before you go to bed?
Tweet my fans good night and drink a large glass of water
As a modern metrosexual man, what would your top grooming tips be?
Look Reem, Smell Reem, Be Reem!
1. Bulldog Original Moisturiser £6.15 for 100ml at Boots
2. A Glass Of Water
3. Tweezerman Slant Tweezer from a selection at tweezerman.co.uk
4. Creed Aventus about £175 for 125 ml at Harrods
5. Justin Bieber
6. L'Oreal Elnett Satin Hairspray Unfragranced £3.79 200ml at Waitrose
7. Joey Essex
8. Clarins Mens Range Hydrate Moisture Gel, £16 for 50ml at Superdrug and Boots